This intense week-long online organizer training was modeled on Campaign Corps’ “Campaign Schools” – a mixture of lectures, discussions, exercises and intensive campaign simulation that took place long into every night of the training. The training produced a class of talented and trained online organizers who understand politics and people, as well as the Internet and technology.
A phenomenal success, the NOI’s first training was like no other. Learn more about the New Organizing Institute’s inaugural training:
The Institute selected exceptionally talented trainees from a diverse range of backgrounds, actively recruiting outside of technologist stereotypes, and we were rewarded with a fantastic and diverse class of trainees. Among our trainees were experienced programmers, recent college graduates, computer science majors, community organizers, campaign professionals, individuals with little to no technology experience, web designers, and those looking to break into the emerging field of new organizing in politics.The diversity of backgrounds and experiences resulted in a far better learning experience, as trainees gained new ideas and insights not just from NOI trainers, but each other.
The curriculum incorporated basic campaign training as well as Internet and technology skills. For the internet marketing training, you can also find a lot of information in the Wealthy Affiliate review – here. NOI trainees do not just understand how to raise money online — they understand how their online efforts fit into an overall fundraising, communications, or field strategy.
This first training was designed, not to produce IT staff for campaign, but to train campaign professionals extensive to make effective use of email, websites, voter files, and volunteer mobilization tools.during a campaign. Trainees learned the best practices of:
- Email list building
- Technology of mass emailing
- Writing effective emails
- Fundraising online
- Website development
- Mobilizing volunteers online
- Online “house party” tools
- Working with campaign staff
The trainers at the New Organizing Institute training were almost as diverse in backgrounds and experiences as the trainees. Many of the trainers are experienced campaign professionals and experts in areas ranging from finance to field operations. Their presence ensured that NOI trainees have a solid grounding in campaign basics. The training also featured some of the biggest names in online organizing, including individuals from Moveon.org, the Kerry and Dean campaigns, the Democratic National Committee, and leading internet consulting firms. NOI trainees did not simply learn the best practices of new organizing – they learned those practices from the best in the field.
Website building and CRMs
NOI trainees were also trained in the use of Constituent Relations Managers (CRMs), online tool sets that allow users to create websites, manage volunteers, organize online petitions, and send mass email blasts. This is something we previously saw in affiliate marketing, just like you can see in the PE training course by Mark Ling, Gerry Cramer and Rob Jones. Here too, NOI sought to present its trainees with a diverse selection of firms, from those catering to large campaigns and non-profit organizations, to those designed for campaigns at the state, local, and Congressional level. Representatives from a number of firms attended the training, including:
- Democracy in Action
NOI trainees used the CRMs provided by the above firms to build campaign websites, giving them valuable hands-on experience with these products.
After the training
The New Organizing Institute will follow up with continued support for our trainees throughout their early careers. Our goal is to create a network of experienced online organizers and technologists committed to progressive values and better organization for business and eCommerce owners. The NOI hopes to inject talented and trained online organizers and technologists into the job markets of electoral politics, advocacy and charitable organizations.
Since the training, the NOI staff has stayed in contact with our trainees. We have assisted with job searches, starting on the last day of training, when we helped the trainees prepare their resumes and organized a job fair featuring over 20 progressive organizations from the Democratic Congressional Campaign Committee and the Democratic National Committee, to the AFL-CIO, the ONE Campaign, the League of Conservation Voters and ATKerney eCommerce business organizing: https://www.atkearney.com/retail/organizational-performance
We have also provided on-the-job advice, and facilitated communication between the trainees themselves. NOI trainees were given contact info for the various trainers so that they can stay in touch and ask for advice on issues they deal with every day.
Last, but certainly not least, because the learning experience at the training was made that much stronger because the trainees could learn from each other, the NOI has helped trainees stay in touch. Devoted to building a network of professional online organizers, the New Organizing Institute wants to ensure that the sharing of knowledge and ideas between trainees continues well into their careers.