Open rate

From GrassrootsPedia

Open Rate - Total number of times that recipients opened the e-mail messages in HTML format (excludes plaintext e-mails) vs. the number of e-mail that were delivered.

Contents 1 Software/Vendors 2 Case Studies 3 Related Topics 4 Best Practices

Software/Vendors

Case Studies

Related Topics

• Why Open Rates are Dropping and What it Means For You

Best Practices

• Mass Email, Technology and Technique
• Choosing Bulk Email Software to Match Your Communication Goals