Fall New Media Training Agenda
From GrassrootsPedia
Day 1: Landscape and Tools
9:00-9:30 -- Introduction and Welcome: Nick Gaw, New Organizing Institute
9:30-10:30 – Making Sense of the New Media Ecosystem: Heather Cronk, New Organizing Institute [[1]]
10:30-11:45 – Breakout
- [1] Effective Email Writing: Eden James and Julia Rosen, Courage Campaign [[2]]
- [2] Testing: Larry Huynh and Jamie Ruth, Blackrock Associates [[3]]
11:45-12:30 – LUNCH
12:30 – 2:30 - Small-Dollar Fundraising: Madeline Stanionis, Watershed [[4]]
2:30 – 2:45 – Break
2:45 – 4:00 - Breakout
- [1] List Management (CRMs and CMS): Ian Inaba and Daniel Souweine, Citizen Engagement Lab
- [2] Online Advertising: Larry Huynh and Jamie Ruth, Blackrock Associates [[5]]
4:00-5:00 – Problem-Solving
Day 2: Strategy
9:00-10:00 -- Working with Blogs and Bloggers: Cheryl Contee, Fission Strategy [[6]]
10:00-11:00 – Breakout
- [1] Building a List: Lola Elfman, The Secretary of State Project [[7]]
- [2] Best Practices for Assessing Online ROI: Tracy Viselli, Reno Fabulous Media
11:00-12:00 -- Social Networking and Building an Online Community: Cheryl Contee, Fission Strategy [[8]]
12:00-1:15 -- LUNCH AND CONSULTING TIME
- Consultants:
- Larry Huynh, Blackrock Associates
- Cheryl Contee, Fission Strategy
- Lola Elfman, The Secretary of State Project
- Julia Rosen, Courage Campaign
- Mike Disharoon, Blackrock Associates
- Tracy Viselli, Reno Fabulous Media
- Heather Cronk, New Organizing Institute
1:15-2:15 -- Breakout
- [1] Principles of Web Design: Mike Disharoon, Blackrock Associates [[9]]
- [2] Strategic Use of Video: Ramya Raghaavan, YouTube
2:15-2:30 -- Break
2:30-3:30 - Online to Offline Engagement: Julia Rosen, Courage Campaign [[10]]
3:00-4:00 -- Creating an Online Strategy: Lola Elfman, The Secretary of State Project [[11]]
4:00-4:45 -- Building Capacity and Making the Case to Your Boss: Becky Bond, CREDO Mobile
4:45-5:00 -- Wrap-Up and Evaluation
