Course descriptions July 2007

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Contents

Day One, 7/1 Sunday

Welcome, Settle In, Campaign Overview

7:30-9 Campaign Overview (Judith Freeman, NOI)

9-11 Training Simulation Introduction (Zack Exley, NOI)

  • Read the NOI blog archives to see how the Simpsons (and Stewie) for President campaign went

Day Two, 7/2 Monday

Writing for Online Organizers

9-9:15 Intro the Day (Madeline Stanionis, Watershed)

9:15-9:45 Group Work: Review of Projects, Intro to Mentor

9:45-10:45 Anatomy of an Email Campaign (Nita Chaudhary, MoveOn)

10:45-11:30 Exercise: Putting Together the Mail Campaign Outline

11:30-12:30 Writing Email ~ Fundraising, Advocacy, Cultivation (Frank O'Brien, OMP)

1:30-2:30 Group Work: Writing the Email Message

2:30-3:30 Putting It All Together ~ Writing and Flow (Rachel Allison, Independent Consultant)

3:30-4:30 Exercise: Writing the everything else

4:30-5:30 Email and Web Metrics (Katelyn Sabochik, Blue State Digital and Ari Rabin-Havt, OMP)

8-12 Evening Exercise

Day Three, 7/3 Tuesday

Field Organizing

9:45-11:15 Targeting and Field Operations (Chris Mann, MSHC and Predicted Lists)

11:30-12:30 Volunteers ~ Recruiting, Training, Management, Accountability, Results (Courtney Dozier, Forward Together PAC)

1:30-2:15 Phone Banking (Marty Stone, Stones Phones)

2:15-3.15 Election Day (John Miyasato, Crossroads Consulting)

3:30-4:30 Voter Activation Network Training (Mike Sager, VA Democratic Party and Mark Sullivan, VAN)

4:30-4:45 Minnesota GOTV Case Study (Jaime Tincher, Minnesota DFL)

4:45-5:45 Exercise: Targeting

8-12 Evening Exercise

Day Four, 7/4 Wednesday

Field Exercise

8-10 Regroup with Team, Grab Breakfast, Depart

10-5 Field Exercise

5-6 Teams Report Back on Results

6-8 4th of July BBQ & Party

8-12 Fireworks on the National Mall

Day Five, 7/5 Thursday

Online Organizing

10-10:30 From the Door to the Database (Tanya Tarr, AFSCME)

10:45-11.45 FaceBook GOTV (James E. Hannaway, Obama and MN DFL)

12-1:30 Successful Online Marketing with Google AdWords (Peter D. Greenburger and Ben Weisberg, Google)

1:30-2:30 Running a Volunteer Calling-from-Home Program (Tate Hausmann, John Hall for Congress)

2.30-3:30 Step It Up Case Study (Jamie Henn, Step It Up)

8-12 Evening Exercise (con't)

Day Six, 7/6 Friday

The New Media Ecosystem

9-10 Lessons From a Decade of MoveOn Distributed Events (Natalie Foster & Daniel Mintz, MoveOn)

10:15-11:15 Greenpeace Online-to-Offline Campaign Case Study (Beka Economopolis, Greenpeace)

11:30-12:30 Foot > Mouth > You Tube ~ How to Track, Capture, Post and Frame the Opposition (Kevin O'Brien, Tester for Senate)

1:30-2:30 Earned Media, Coalitions and Blog Success (Adam Green, MoveOn.org Civic Action and Matt Stoller, Open Movement)

2:30-4 Local Blogger Overview (Laura Packard, Cliff Schecter, and Jesse Lee)

3:30-4:30 Earned Media 2.0 (Rob "Biko" Baker and Jennifer England, League of Young Voters)

4:30-5:30 Diving into YouTube (Jessica Vanden Berg and Steve Jarding, Webb Campaign)

  • YouTube: Jessica Vanden Berg at Nov 2006 NOI panel discussion

8-12 Evening Exercise

Day Seven, 7/7 Saturday

Perspectives & Tools

9-10 Phil De Vellis ~ A Critique of Political Video

10:15-11:45 Marshall Ganz ~ Organizing and History

1-1:45 24-Years-Old and in Charge of Everything ~ Managing a Small Campaign (Cammie Croft, Iraq Coalition)

2-3:45 Darcy Burner (WA-08) ~ A Candidate's Perspective

3:10-4 Conflict and Compromise on Campaign Staff (Discussion)

4-5:30 Tools of the Trade

  • NGP - Compliance
  • Catalist - Q tool
  • ActBlue - Fundraising
  • Video Editing Workshop - Phil De Vellis
  • Media Training - Cliff Schecter
  • Intro to HTML - Kyle Stoneman, DIA

7-12 Live Earth ~ Party for the Planet

Day Eight, 7/8 Sunday

Career Fair & Departure

9-11 Resume Work and Interviewing Skills (Courtney Sieloff, JobsthatareLEFT and Amy Pritchard, Democratic GAIN)

11-1 Job Fair

  • ACORN
  • Act Blue
  • AFL-CIO
  • Biden for President
  • BlogPAC
  • Blue State Digital
  • Catalist
  • Clinton for President
  • Democratic Party of Virginia
  • DNC
  • Donna Edwards for Congress
  • DSCC
  • Edwards 08
  • EMILY's List
  • Free Press (Save the Internet)
  • Fund for Public Interest Research
  • GAIN
  • GCI
  • Greenberg Quinlan Rosner Research
  • Hillary 08
  • Iraq coalition
  • JobsThatAreLEFT
  • Kennedy Communications
  • MoveOn
  • MRSS
  • MSHC
  • NGP
  • NRDC
  • Obama 08
  • PPFA
  • Richardson 08
  • Rock The Vote
  • VAN
  • Working America

Data Track Agenda

Day Two, 7/2 Monday

9:15-10:15 Voter Files and Other Political Data (Josh Hendler, DNC)

10:15-11 Intro to Statistics (Amy Gershkoff, MSHC and Predicted Lists)

11:15-11:45 Intro to Statistics, Part Deux (Amy Gershkoff, MSHC and Predicted Lists)

11:45-12:30 Keynote: Campaigns, Targeting and Politics (Mike Podhorzer, AFL-CIO)

1:30-2:30 Intro to Polling (Maren Hesla, EMILY's List)

2:30-3:15 Reading Polls and Banner Books (Keith Goodman, Bullseye Political Group)

3:30-4:30 Modeling and Microtargeting (Yair Ghitza and Jason Ost, Catalist)

4:30-5:30 Email and Web Metrics (Katelyn Sabochik, Blue State Digital and Ari Rabin-Havt, OMP)

8-12 Evening Exercise

Day Five, 7/5 Thursday

4-6 Relational Databases SQL (Dan Castleman, America Votes)

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