New OrganizingYour Guide to the Political World

We believe that every campaign and every action needs a strong theory of change. In this session, we'll cover what having a strong theory of change means in the context of an online campaign and how to create authentic and plausible actions. People have to know that when they sign a petition, their action has a path to creating real change or changing power. Through case studies and a review of the Theory of Change strategy session, you'll understand how to apply this thinking to your

As organizers we seek to communicate, connect and engage with people to make change in our lives and communities. With online tools, new media and social media we have the ability to tell our story how we want, when we want. This session will cover the basics of online organizing, the tools utilized, a strategic case study, and a primer for how to make decisions about how to approach your campaign and make solid new media choices.

Email is not dead. That's right, we said it. Email remains the backbone of any online organizing program to drive your organization's message, engage supporters and enhance everything else your program is doing. This session will cover the mechanics of writing a strong email, creating a straightforward landing page, and planning a message calendar.