August 2006 Internet Campaign Training

Day One, 8/28 Monday

8-8:30 – Check-In & Bagel Breakfast

8:30-9:45 – Welcome & Speed Geeking! (Rosalyn Lemieux, Executive Director, NOI (MoveOn.org Political Action))

10-11 – Mid-Morning on a New Day in Progressive Organizing (Mary Shull, MoveOn, America Votes)

11-12 – Mass Email Technology & Technique (Brendan Bush, Mayfield Strategy (Kerry, WakeUpWalmart.com)

12-1 – Three Stages of Internet Outreach in a Campaign (Jerome Armstrong, co-author, Crashing the Gates (MyDD, Forward Together PAC))

1-2 – Lunch: Brown bag with Jerome Armstrong (casual)

2-3 – Writing Mass Emails (Frank O'Brien, OMP)

3-4 – Mumble-Free Contest (breakout)

4-5 – Constructing Mass Emails: Nuts & Bolts (Rosalyn Lemieux)

5-6 – Writing Assignment & Q/A with Trainers (breakout w/ facilitators from Moveon, BlueState, AFL-CIO, Berkman Center, Wired for Change)

Day Two, 8/29 Tuesday

8:30-9:30 – Review of Writing Assignment with Trainers (breakout)

9:30-11:30 – Executing a Fundraising Email Series (Madeline Stanionis, Fundraising and marketing consultant (Donor Digital))

11:30-1 – Online Organizing Tools Show-and-Tell (Benjamin Rahn, ActBlue)

1-2 – Lunch: Brown bag with Vendor Mini-Bazaar (casual)

2-3 – Mocking up Web Tools for Development (Josh Hendler, DNC (Clark, Kerry))

3-3:45 – Building a Killer Website (Aaron Myers, Consultant (Gore, Edwards, Kerry))

4-4:45 – CMS & CRM Explained (Ann Yoders, Bronx Cash Register Consulting Company (CTSG))

4:45-5:30 – Nothing is Viral (Zack Exley, OMP (MoveOn, Kerry, Blair campaigns))

5:30-6 – Strategy Assignment & Q/A with Trainers (breakout)

Day Three, 8/30 Wednesday

8:30-10:30 – Review of Strategy Assignment with Trainers (breakout)

10:30-11:30 – Communicating with the Communications Department (Ari Rabin-Havt, Senator Harry Reid (Kerry, MoveOn Student Action) )

11:30-12:30 – Earned Media: It's Not the Size of Your List… (Adam Green, MoveOn.org Civic Action (NJDSC, DNC))

12:30-1:45 – Lunch: "Buzz" Brown bag (student presenters)

1:45-2:45 – Critical Cooperation: Internet & Field Work Together (Tom Matzzie, MoveOn.org Political Action (Kerry campaign, AFL-CIO))

2:45-3:45 – Micro-Targeting, Voter Files & Data Management (Judith Freeman, AFL-CIO (Kerry campaign, M+R))

3:45-4:30 – Managing & Leading Super-Volunteers (Amanda Michel, Berkman Center for Internet & Society (Dean, Kerry))

4:30-5:30 – Blogs: Lessons From Lamont, Hackett, Brown & Beyond (Tim Tagaris, Lamont campaign blogger (Sherrod Brown, DNC))

5:30-6:30 – Closing

7-10 – Happy Hour @ Local 16 (1602 U St NW)